The elements of a good proposal

Making a strong proposal needs to strike a good balance between being short and to the point, but include all key information and background for others to make an informed decision on it. You don’t want those reading it to feel overwhelmed, nor as if you were too lazy to give them a clear explanation of your pitch.

Title

catchy line to capture the essence of your proposal

Why

What is this proposal? What problem do you aim to address?

Context

Any relevant background to understand the context this is being proposed it. Why you are choosing to pitch this now

Detailed What

All the relevant details about your proposal

Further reading

Links to further material about your proposal that gives it more weight

Who

About the proposer: why are you well suited to do this work?

Budget

Total Budget requested and its breakdown into

  • Deliverables and amounts

  • Milestones

Timeline

Deadlines for deliverables so you can be held accountable